What are Backlinks?

Posted on 27. Aug, 2009 by MashDaddy in SEO

This may sound strange if you are new when it comes to online business. However, to those who have been doing online or home based businesses, backlinks are considered to be the most important tool in online advertising. The use of backlinks is not only an advantage for online entrepreneurs, but is also preferred because it costs nothing. Just a little research and effort in updating and you would instantly gain more attention from interested buyers. To know what are backlinks, you would have to read ebooks being sold in various websites or read free articles that you would find online. This task may seem tedious to you so in simple terms, backlinks are actually website URLs posted on other websites online as a way of advertising. Comments placed in online journals and blogs with URLs leading to a site of the comment’s author is already considered a backlink. Even content posted in various networking websites could be used to have backlinks. Ultimately, you can take advantage of popular video or audio hosting sites like YouTube and Digg by posting them relating to your business products and services. Just make sure to regularly make updates and comments regarding the viewers’ concerns to continuously up its popularity in the rankings.

By using backlinks in the most popular websites, not only are you able to get more attention from the other members of those websites, but you are also able to make your website more popular in the search engines. The three biggest search engines in the online world, Yahoo, Google and MSN are the most helpful when it comes to reaching out to interested buyers. Since most buyers resort to search engines for their needs, having search engine high rankings would really make your website more profitable. The three major search engines only recognize backlinks from reputable websites so be sure to continue posting content and commenting on the other postings and adding backlinks to convince search engines that your website is worthy of a higher rank due to high web traffic.

If you are still in newbie marketing, you are probably not familiar with the websites that could help you with your rankings. You could solve this problem by simply searching the backlinks of businesses in the same field. To find out where your competitors post their backlinks, use the search engines and then start posting content on the very same websites. You have to remember that since your just starting, no one knows about your existence yet. You can deal with this by making sure that you are serious in advertising. Post loads of articles and videos and regularly make updates. This way, you would not have to wait long for your popularity to rise.

There are thousands of other tips and information on what are backlinks. Take the extra step in finding more about what are backlinks and how to get them and take advantage of them for your website’s benefit. All the information you need to learn about backlinks can be found online, besides, it would not be as complicated as you think.

3 Quick Keyword Research Tips to Save Time

Posted on 27. Aug, 2009 by MashDaddy in SEO

Here are 3 great free tips for using Wordtracker if you are a member and if want to speed up your keyword and phrase research.

Tip Number 1: Stop thinking about keywords alone

It’s true that you are going to discover important keyword phrases in the end result, but don’t start by going in exploring for specific keywords that are already pre-programmed into your mind because you *THINK* they are most important or you may just spend your time seeing only what everyone else sees. When you are exploring or when you’re in “exploration mode” you want to discover the big windows of opportunity that most people hardly EVER see. Stop guessing and look at more than the first bit of data that makes the most sense.

Tip Number 2: Stop putting yourself under pressure.

When exploring Wordtracker’s keyword and phrase research data, you need to stop putting your research up against the clock and stop feeling like you need to be extremely logical. Release yourself from stress and treat it more like a mission of exploration. If you remove the pressure it will often make room for you to think much more creatively.

Allowing ourselves to be creative when exploring human behavior can open up huge rifts that might otherwise and often go completely undiscovered. Hang on to your hat, because as you allow yourself the liberty to be creative and reduce all of the usual stresses of a client’s expectation of high performance, there is new liberty to observe things that you might have ordinarily missed.

Tip Number 3: Explore every notion that naturally comes into your mind.

Allow yourself to focus on “how people dialog with you.” Think back to any conversations you’ve had recently with a customer. Can you recall that conversation? What did they say to you and how did they say it?

What did they ask you and how did they ask it. Let these ideas begin to come into your mind through a natural creative progression from one thought to the next.

Think about this next time you are doing keyword and phrase research …

We are often not logical when we are in a creative state. Exploring true keyword data is one action in life where it actually pays not to be so formulated and logical. It takes practice, but once you are on a roll you won’t need me or anyone else to tell you that you’re finding especially and useful results. Before we get too deep in practice, I want you try the following short exercise to demonstrate something to you.

Quick Exercise: Let’s demonstrate how your own creative mind works.
(You won’t get anything out of this, unless you actually try it yourself)

In three minutes see how many objects you can sketch out on a piece of paper, in which “a circle” is the main element within the design. Just use a few lines on the circles on the page to identify your ideas, which might start with maybe a wheel, a tire, a steering wheel, and so on.

Notice how your mind leaps from category to category.
Is it always logical? No.

For example, your exercise might start with a wheel, a tire, and a steering wheel; and then move into another new category, like a speedometer, a watch, and a clock; and then to still other items like a doughnut, a cookie, and a pizza; then make another leap to a plate, a saucer, an orange, a basketball, a pill, and so on.

Now this is a most natural response when we are being creative.

If our minds worked logically, we would exhaust every category and list hundreds of types of wheels before we moved on to clocks, and then list dozens of clocks. But instead, notice that our minds bound forward. In some small way this illustrates the leaps which have measured our progress. But recognizing that this is naturally the way the mind works, I encourage you to give yourself permission to explore Wordtracker in the same fashion.

Let your mind be free to observe landmarks along the way and then dig into those landmarks to reveal several levels of search behavior beyond what others are seeing.

You might ask yourself, but why are others not seeing what you will see? The answer is very simple. Their minds are pre-loaded, pre-programmed, and totally fixed on a “keyword hunt” for the keywords they are convinced are important. They do not understand the value of exploring what an audience of searchers truly want. I call this limitation the “keyword hunt” mindset.

Don’t go into doing Wordtracker keyword and phrase research with a pre-established list of keywords that are subconsciously stored in your mind, but instead, go into Wordtracker with a clean slate. Learn how to let the tool sort all of the best data and then reveal the best windows of opportunity based on searches within the last 90 days.

The Value of Google PageRank

Posted on 27. Aug, 2009 by MashDaddy in SEO

One of the most overrated factors in the world of search engine optimization is the value of pagerank. According to most expert articles about SEO, a site’s page ranking holds great importance especially when one wants to make a lot of money online. It is because your page rank entails not just your popularity as a website following a certain niche, but as your site’s substance and functionality in catering to your audience’s needs.

There are many views and opinions that revolve around the value of pagerank. While a lot of people rely on their pagerank to track the performance of their business, some experts meanwhile say that PR is just one of those SEO myths that only help boost competition among different websites. But how exactly important is your site’s page ranking? Yahoo Answers has some points which you have to consider:

Traditionally, it is the pagerank that plays a big part in establishing the overall value of a website. All websites start from PR 0, and eventually rise to the top, i.e. PR 10. The increase of your page rank depends on how well you market your site in your chosen niche, and be gaining more incoming traffic to your site. You can get more traffic by following the different SEO techniques such as link building, keyword optimization and the like. If you have an ecommerce website, then tracking your stats and pageranks greatly important since you need more clients to serve and support your business.

However, the internet business has grown and ceased to be a popularity contest, and these days you no longer need to have a popular site just to incur profit. You can find some insights in Yahoo Answers that stress the value of a site’s functionality and target, organic traffic, as they are the ones that bring in more money to your site. In this light, you don’t actually need big traffic, as long as your visitors sign up and subscribe to your site’s goods and services.

There are also some sites that don’t do well with high PR. Rather than helping them succeed in the business, they only get lower profits due to the random traffic they receive. Unless they cater to general masses and are supported by sponsors (and can afford to be free sites), these sites would only lose more income, since users would only visit their page and not do anything of monetary value. This can be an SEO myth for some people, but there are actually isolated cases that prove true to this kind of occurrence in the internet business.

In ecommerce meanwhile, page ranking is always included in one’s site statistics. This kind of site needs high page rankings in order to be known in the business, as it not only needs subscribers as well as partnerships with other business sites. If you want to put up an ecommerce site then you should be able to understand the technicalities of page ranking, as people still rely on this factor with regards to tracking the performance of their sites.

The value of page ranking can be an SEO myth for some experts in the online business, but still a lot rely on PR in evaluating their sites. Yahoo Answers has a lot more differing opinions about this subject, so why not go and check them out to gain a better understanding of the value of PR.